diff --git a/web/app/backtest/page.tsx b/web/app/backtest/page.tsx
index f13e363..14d1786 100644
--- a/web/app/backtest/page.tsx
+++ b/web/app/backtest/page.tsx
@@ -1,5 +1,11 @@
+import type { Metadata } from "next";
 import Link from "next/link";
 
+export const metadata: Metadata = {
+  title: "Backtest Results",
+  description: "ARES backtest results: M5 Momentum FVG scalper on XAUUSDm. Best run: PF 1.42, +43.2% net return, −11.5% max drawdown.",
+};
+
 const results = [
   { period: "1 Month",   tf: "M5", risk: "1%", trades: 159, wr: 55.3, pf: 1.42, ret: 43.2,  dd: -11.5, highlight: true },
   { period: "1 Month",   tf: "M5", risk: "5%", trades: 159, wr: 55.3, pf: 1.26, ret: 390,   dd: -156,  highlight: false },
diff --git a/web/app/layout.tsx b/web/app/layout.tsx
index 310d909..96062b0 100644
--- a/web/app/layout.tsx
+++ b/web/app/layout.tsx
@@ -2,13 +2,44 @@ import type { Metadata } from "next";
 import "./globals.css";
 import Nav from "@/components/Nav";
 
+const SITE_URL = "https://ares-six-peach.vercel.app";
+
 export const metadata: Metadata = {
-  title: "ARES — Automated Trading Bot",
-  description: "Live forward-test results for ARES, an M5 Momentum FVG scalper built in Rust.",
+  metadataBase: new URL(SITE_URL),
+  title: {
+    default: "ARES — Automated Gold Trading Bot",
+    template: "%s · ARES",
+  },
+  description:
+    "Live forward-test results for ARES, an M5 Momentum FVG scalper built in Rust. Trades XAUUSDm with EMA-20 trend filter and automated risk management.",
+  keywords: [
+    "algorithmic trading", "gold trading bot", "XAUUSD EA",
+    "MT5 expert advisor", "Rust trading bot", "FVG scalper",
+    "forex robot", "automated trading", "ICT strategy",
+  ],
+  authors: [{ name: "Romy Saputra Sihananda" }],
+  creator: "Romy Saputra Sihananda",
+  robots: {
+    index: true,
+    follow: true,
+    googleBot: { index: true, follow: true, "max-snippet": -1, "max-image-preview": "large" },
+  },
   openGraph: {
-    title: "ARES Trading Bot",
-    description: "Live forward-test · M5 Momentum FVG · XAUUSDm",
     type: "website",
+    url: SITE_URL,
+    siteName: "ARES Trading Bot",
+    title: "ARES — Automated Gold Trading Bot",
+    description: "Live forward-test · M5 Momentum FVG scalper · XAUUSDm · Built in Rust",
+    locale: "en_US",
+  },
+  twitter: {
+    card: "summary_large_image",
+    title: "ARES — Automated Gold Trading Bot",
+    description: "Live forward-test · M5 Momentum FVG scalper · XAUUSDm · Built in Rust",
+  },
+  icons: {
+    icon: "/favicon.svg",
+    shortcut: "/favicon.svg",
   },
 };
 
@@ -20,25 +51,32 @@ export default function RootLayout({ children }: { children: React.ReactNode })
         <main className="max-w-5xl mx-auto px-4 sm:px-6 py-12">
           {children}
         </main>
-        <footer className="border-t border-hl mt-section">
+        <footer style={{ borderTop: "1px solid var(--c-hl)" }} className="mt-24">
           <div className="max-w-5xl mx-auto px-6 py-16 grid grid-cols-1 sm:grid-cols-3 gap-10">
             <div>
-              <span className="font-mono text-xs tracking-widest text-ink-sub uppercase">ARES</span>
-              <p className="text-sm text-ink-sub mt-3 leading-relaxed">
+              <div className="flex items-center gap-2 mb-3">
+                <svg width="22" height="22" viewBox="0 0 26 26" fill="none" aria-hidden="true">
+                  <rect width="26" height="26" rx="6" fill="#5e6ad2"/>
+                  <path d="M8 19 L13 8 L18 19" stroke="white" strokeWidth="1.8" strokeLinecap="round" strokeLinejoin="round"/>
+                  <path d="M10.2 15.5 H15.8" stroke="white" strokeWidth="1.8" strokeLinecap="round"/>
+                </svg>
+                <span className="font-mono text-sm font-semibold" style={{ letterSpacing: "0.18em", color: "var(--c-ink)" }}>ARES</span>
+              </div>
+              <p className="text-sm leading-relaxed" style={{ color: "var(--c-ink-sub)" }}>
                 M5 Momentum FVG Scalper<br />Built in Rust · XAUUSDm
               </p>
             </div>
             <div>
-              <p className="text-xs font-medium text-ink-sub uppercase tracking-eyebrow mb-4">Navigation</p>
-              <ul className="space-y-2 text-sm text-ink-sub">
+              <p className="eyebrow mb-4">Navigation</p>
+              <ul className="space-y-2 text-sm" style={{ color: "var(--c-ink-sub)" }}>
                 <li><a href="/"         className="hover:text-ink transition-colors">Dashboard</a></li>
                 <li><a href="/trades"   className="hover:text-ink transition-colors">Trades</a></li>
                 <li><a href="/backtest" className="hover:text-ink transition-colors">Backtest</a></li>
               </ul>
             </div>
             <div>
-              <p className="text-xs font-medium text-ink-sub uppercase tracking-eyebrow mb-4">Disclaimer</p>
-              <p className="text-xs text-ink-ter leading-relaxed">
+              <p className="eyebrow mb-4">Disclaimer</p>
+              <p className="text-xs leading-relaxed" style={{ color: "var(--c-ink-ter)" }}>
                 Past performance does not guarantee future results. Demo account forward test. Not financial advice.
               </p>
             </div>
diff --git a/web/app/robots.ts b/web/app/robots.ts
new file mode 100644
index 0000000..3cf3425
--- /dev/null
+++ b/web/app/robots.ts
@@ -0,0 +1,8 @@
+import type { MetadataRoute } from "next";
+
+export default function robots(): MetadataRoute.Robots {
+  return {
+    rules: { userAgent: "*", allow: "/" },
+    sitemap: "https://ares-six-peach.vercel.app/sitemap.xml",
+  };
+}
diff --git a/web/app/sitemap.ts b/web/app/sitemap.ts
new file mode 100644
index 0000000..c59f90b
--- /dev/null
+++ b/web/app/sitemap.ts
@@ -0,0 +1,11 @@
+import type { MetadataRoute } from "next";
+
+const BASE = "https://ares-six-peach.vercel.app";
+
+export default function sitemap(): MetadataRoute.Sitemap {
+  return [
+    { url: BASE,              lastModified: new Date(), changeFrequency: "hourly",  priority: 1.0 },
+    { url: `${BASE}/trades`,  lastModified: new Date(), changeFrequency: "hourly",  priority: 0.9 },
+    { url: `${BASE}/backtest`,lastModified: new Date(), changeFrequency: "monthly", priority: 0.7 },
+  ];
+}
diff --git a/web/app/trades/page.tsx b/web/app/trades/page.tsx
index 8b161b3..abb0b3e 100644
--- a/web/app/trades/page.tsx
+++ b/web/app/trades/page.tsx
@@ -1,8 +1,14 @@
+import type { Metadata } from "next";
 import { getAccount, getAllDeals, type Deal } from "@/lib/mt5";
 import { formatCurrency, formatDate } from "@/lib/format";
 import EquityChart from "@/components/EquityChart";
 import TradesRefresher from "@/components/TradesRefresher";
 
+export const metadata: Metadata = {
+  title: "Trade History",
+  description: "Live closed trades and equity curve for ARES — M5 Momentum FVG scalper on XAUUSDm.",
+};
+
 export const dynamic = "force-dynamic";
 const MAGIC = 19730;
 
diff --git a/web/components/Nav.tsx b/web/components/Nav.tsx
index 16c406b..d0c28fa 100644
--- a/web/components/Nav.tsx
+++ b/web/components/Nav.tsx
@@ -14,9 +14,16 @@ export default function Nav() {
   return (
     <nav className="sticky top-0 z-50" style={{ backgroundColor: 'var(--c-canvas)', borderBottom: '1px solid var(--c-hl)' }}>
       <div className="max-w-5xl mx-auto px-4 sm:px-6 h-14 flex items-center gap-6">
-        {/* wordmark */}
-        <Link href="/" className="font-mono text-xs tracking-widest text-ink-sub uppercase hover:text-ink transition-colors">
-          ARES
+        {/* logo + wordmark */}
+        <Link href="/" className="flex items-center gap-2 group">
+          <svg width="26" height="26" viewBox="0 0 26 26" fill="none" aria-hidden="true">
+            <rect width="26" height="26" rx="6" fill="#5e6ad2"/>
+            <path d="M8 19 L13 8 L18 19" stroke="white" strokeWidth="1.8" strokeLinecap="round" strokeLinejoin="round"/>
+            <path d="M10.2 15.5 H15.8" stroke="white" strokeWidth="1.8" strokeLinecap="round"/>
+          </svg>
+          <span className="font-mono text-sm font-semibold tracking-widest text-ink group-hover:text-accent transition-colors" style={{ letterSpacing: '0.18em' }}>
+            ARES
+          </span>
         </Link>
 
         {/* nav links */}
diff --git a/web/public/favicon.svg b/web/public/favicon.svg
new file mode 100644
index 0000000..ef18c67
--- /dev/null
+++ b/web/public/favicon.svg
@@ -0,0 +1,5 @@
+<svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32" fill="none">
+  <rect width="32" height="32" rx="8" fill="#5e6ad2"/>
+  <path d="M9 23 L16 9 L23 23" stroke="white" stroke-width="2.2" stroke-linecap="round" stroke-linejoin="round"/>
+  <path d="M11.8 18.5 H20.2" stroke="white" stroke-width="2.2" stroke-linecap="round"/>
+</svg>