diff --git a/.github/workflows/vps-deploy.yml b/.github/workflows/vps-deploy.yml
new file mode 100644
index 0000000..dc863bb
--- /dev/null
+++ b/.github/workflows/vps-deploy.yml
@@ -0,0 +1,92 @@
+# Production deploy: build the image in CI, publish to GHCR, then SSH into the
+# Hetzner VPS to pull + restart. The VPS never builds — it only pulls the image
+# that passed CI. Rollback = re-run this workflow from an older commit, or
+# `docker compose pull` a previous sha-tag on the VPS.
+#
+# Secrets: VPS_SSH_KEY (dedicated deploy key), VPS_HOST, VPS_USER.
+
+name: VPS Deploy
+
+on:
+  push:
+    branches: [main]
+  workflow_dispatch:
+
+concurrency:
+  group: vps-deploy
+  cancel-in-progress: false
+
+env:
+  IMAGE: ghcr.io/${{ github.repository }}
+
+jobs:
+  build-push:
+    name: Build & push to GHCR
+    runs-on: ubuntu-latest
+    permissions:
+      contents: read
+      packages: write
+    steps:
+      - uses: actions/checkout@v4
+
+      - uses: docker/setup-buildx-action@v3
+
+      - uses: docker/login-action@v3
+        with:
+          registry: ghcr.io
+          username: ${{ github.actor }}
+          password: ${{ secrets.GITHUB_TOKEN }}
+
+      - uses: docker/metadata-action@v5
+        id: meta
+        with:
+          images: ${{ env.IMAGE }}
+          tags: |
+            type=raw,value=latest
+            type=sha,format=long
+
+      - uses: docker/build-push-action@v6
+        with:
+          context: .
+          push: true
+          tags: ${{ steps.meta.outputs.tags }}
+          labels: ${{ steps.meta.outputs.labels }}
+          cache-from: type=gha
+          cache-to: type=gha,mode=max
+
+  deploy:
+    name: Deploy to VPS
+    needs: build-push
+    runs-on: ubuntu-latest
+    steps:
+      - name: Setup SSH
+        run: |
+          mkdir -p ~/.ssh
+          printf '%s' "${{ secrets.VPS_SSH_KEY }}" > ~/.ssh/deploy_key
+          chmod 600 ~/.ssh/deploy_key
+          ssh-keyscan -H "${{ secrets.VPS_HOST }}" >> ~/.ssh/known_hosts 2>/dev/null
+
+      - name: Pull image and restart app
+        run: |
+          ssh -i ~/.ssh/deploy_key "${{ secrets.VPS_USER }}@${{ secrets.VPS_HOST }}" bash -s <<'EOF'
+          set -euo pipefail
+          cd /root/projects/arbpulse
+          git fetch origin main
+          git checkout main
+          git reset --hard origin/main
+          cd deploy
+          docker compose pull app
+          docker compose up -d app
+          echo "waiting for health..."
+          for i in $(seq 1 12); do
+            if curl -fsS http://127.0.0.1:8080/api/health >/dev/null 2>&1; then
+              echo "app healthy"
+              docker image prune -f >/dev/null
+              exit 0
+            fi
+            sleep 5
+          done
+          echo "app did not become healthy in time" >&2
+          docker compose logs --tail 50 app >&2
+          exit 1
+          EOF
diff --git a/README.md b/README.md
index 3621dd2..69b323e 100644
--- a/README.md
+++ b/README.md
@@ -41,7 +41,7 @@ Capturas completas (scroll): [`dashboard-live.png`](docs/screenshots/dashboard-l
 | Feeds       | WebSocket nativo (`ws`) — APIs públicas         |
 | Frontend    | React 18, Vite, Tailwind CSS v3                 |
 | Estado      | In-memory (sin base de datos)                   |
-| Deploy      | [Fly.io](https://fly.io) — Docker multi-stage (`Dockerfile` + `fly.toml`) |
+| Deploy      | VPS Hetzner — Docker Compose + GHCR (CI/CD en `vps-deploy.yml`); Fly.io como alternativa manual |
 
 No se requieren API keys: los feeds de mercado son públicos.
 
@@ -308,21 +308,19 @@ Contrato generado desde Zod (`src/interfaces/http/schemas/`) con `@asteasolution
 
 ---
 
-## Deploy en Fly.io
+## Deploy (producción: VPS Hetzner + GHCR)
 
-El repo incluye `Dockerfile` (multi-stage: build Vite + runtime Node), `fly.toml` y el workflow `.github/workflows/fly-deploy.yml`.
+Producción corre en una **VPS de Hetzner** (`https://arbpulse.wayool.com`) con Docker Compose detrás de nginx. El deploy es **automático**:
 
-1. Instala [flyctl](https://fly.io/docs/flyctl/install/) e inicia sesión: `fly auth login`.
-2. Desde la raíz del repo: `fly launch` (primera vez) o `fly deploy`.
-3. **Región primaria:** `sin` (Singapore) — menor latencia a matching engines de Binance, Bybit y OKX.
-4. Fly expone el servicio en el puerto interno **8080** con healthcheck `GET /api/health`.
-5. Variables de entorno: opcionales; `fly.toml` incluye defaults razonables (`STALE_MS`, inventario inicial, etc.).
-6. **CI/CD:** cada push a `main` dispara deploy automático vía GitHub Actions (`fly-deploy.yml`; requiere secret `FLY_API_TOKEN`). Los PRs pasan `CI / quality` (typecheck, test, build) sin desplegar.
-7. Abre la URL pública: badge **LIVE**, cuatro venues en la price matrix, y —en mercado real— sobre todo oportunidades rechazadas por fees (esperado).
+1. Push/merge a `main` dispara `.github/workflows/vps-deploy.yml`.
+2. GitHub Actions buildea la imagen (`Dockerfile` multi-stage) y la publica en **GHCR** (`ghcr.io/mauricioabh/arbpulse`, tags `latest` + `sha-<commit>`).
+3. El workflow entra por SSH a la VPS, hace `docker compose pull` + `up -d` y espera el health check (`GET /api/health`).
 
-> Producción usa **Fly.io**. `railway.json` es un artefacto legacy del deploy anterior; no lo uses.
+Detalles, bootstrap manual y rollback: [`deploy/README.md`](deploy/README.md).
 
-Para una demo con actividad visible en pocos segundos, define `DEMO_MODE=true` en Fly (`fly secrets set` / `[env]` en `fly.toml`) o actívalo desde Controls.
+> Fly.io queda como opción alternativa manual (`fly-deploy.yml` vía workflow_dispatch, requiere `FLY_API_TOKEN`; región recomendada `sin`). `railway.json` es un artefacto legacy; no lo uses.
+
+Para una demo con actividad visible en pocos segundos, define `DEMO_MODE=true` en `deploy/.env` de la VPS o actívalo desde Controls.
 
 ---
 
diff --git a/deploy/README.md b/deploy/README.md
index beb6dc5..9597f46 100644
--- a/deploy/README.md
+++ b/deploy/README.md
@@ -2,7 +2,29 @@
 
 Despliegue con Docker Compose para correr 24/7 desde la rama `main`. El contenedor
 `app` (Node + tsx) queda en `127.0.0.1:8080` y un **reverse proxy del host** expone
-HTTPS. Dos modos:
+HTTPS.
+
+## Deploy automático (CI/CD con GHCR) — flujo normal
+
+Cada push/merge a `main` dispara `.github/workflows/vps-deploy.yml`:
+
+1. **Build en GitHub Actions** → imagen publicada en `ghcr.io/mauricioabh/arbpulse`
+   con tags `latest` + `sha-<commit>` (la VPS nunca buildea).
+2. **Deploy por SSH** → en la VPS: `git reset --hard origin/main` (en
+   `/root/projects/arbpulse`), `docker compose pull app`, `docker compose up -d app`
+   y espera del health check.
+
+Secrets del repo: `VPS_SSH_KEY` (deploy key dedicada, solo para esto),
+`VPS_HOST`, `VPS_USER`. Rollback: re-ejecutar el workflow desde un commit
+anterior (`workflow_dispatch`) o en la VPS hacer `docker compose pull` de un
+tag `sha-<commit>` previo.
+
+> No editar archivos del repo directamente en la VPS: el deploy hace
+> `git reset --hard` y los pisará. La config local vive solo en `deploy/.env`
+> (no trackeado).
+
+Lo que sigue abajo es el **camino manual/bootstrap** (primera instalación o
+fallback). Dos modos:
 
 - **Opción A — detrás de nginx existente (recomendado en este VPS).** El servidor ya
   corre nginx en 80/443 con certbot para otras apps (p. ej. `consumet.wayool.com`,
@@ -36,13 +58,13 @@ curl -fsSL https://raw.githubusercontent.com/mauricioabh/arbpulse/main/deploy/de
 bash /tmp/arbpulse-deploy.sh
 
 # 2) Editar el .env (DOMAIN + secretos opcionales)
-nano /opt/arbpulse/deploy/.env       # DOMAIN=arbpulse.wayool.com ; SENTRY_TRACING=false ; ...
+nano /root/projects/arbpulse/deploy/.env       # DOMAIN=arbpulse.wayool.com ; SENTRY_TRACING=false ; ...
 
 # 3) Volver a correr: build + up del contenedor app (127.0.0.1:8080)
 bash /tmp/arbpulse-deploy.sh
 
 # 4) Instalar el vhost de nginx y emitir el cert
-sudo cp /opt/arbpulse/deploy/nginx/arbpulse.wayool.com.conf /etc/nginx/sites-available/arbpulse.wayool.com
+sudo cp /root/projects/arbpulse/deploy/nginx/arbpulse.wayool.com.conf /etc/nginx/sites-available/arbpulse.wayool.com
 sudo ln -s /etc/nginx/sites-available/arbpulse.wayool.com /etc/nginx/sites-enabled/
 sudo nginx -t && sudo systemctl reload nginx
 sudo certbot --nginx -d arbpulse.wayool.com
@@ -57,7 +79,7 @@ server TLS que genera, así que los ajustes SSE se mantienen en HTTPS.
 Solo si nada más usa 80/443:
 
 ```bash
-cd /opt/arbpulse/deploy
+cd /root/projects/arbpulse/deploy
 cp .env.vps.example .env && nano .env          # DOMAIN=arbpulse.wayool.com ...
 WITH_CADDY=1 bash /tmp/arbpulse-deploy.sh       # o: docker compose --profile caddy up -d --build
 ```
@@ -67,7 +89,7 @@ WITH_CADDY=1 bash /tmp/arbpulse-deploy.sh       # o: docker compose --profile ca
 ## Verificar
 
 ```bash
-docker compose -f /opt/arbpulse/deploy/docker-compose.yml ps   # app healthy/running
+docker compose -f /root/projects/arbpulse/deploy/docker-compose.yml ps   # app healthy/running
 curl -s http://127.0.0.1:8080/api/health                        # local
 curl -s https://arbpulse.wayool.com/api/health                  # público (HTTPS)
 ```
@@ -90,11 +112,12 @@ Ver `.env.vps.example`. Claves:
 ## Operación
 
 ```bash
-cd /opt/arbpulse/deploy
+cd /root/projects/arbpulse/deploy
 docker compose logs -f app        # logs de la app
 docker compose restart app        # reiniciar
 docker compose down               # detener (app; agrega --profile caddy si aplica)
-bash /tmp/arbpulse-deploy.sh      # actualizar (git pull main + rebuild)
+bash /tmp/arbpulse-deploy.sh      # actualizar manualmente (git pull main + pull GHCR)
+BUILD=1 bash /tmp/arbpulse-deploy.sh   # fallback: build local en la VPS
 ```
 
 ## Notas
diff --git a/deploy/deploy.sh b/deploy/deploy.sh
index cb75288..aff1864 100755
--- a/deploy/deploy.sh
+++ b/deploy/deploy.sh
@@ -1,8 +1,13 @@
 #!/usr/bin/env bash
 # Idempotent VPS deploy for Arb Pulse (Ubuntu/Debian).
 # Safe to re-run: installs Docker if missing, clones or fast-forwards the repo,
-# then (re)builds and restarts the containers. On first run it creates .env from
-# the example and stops so you can fill in DOMAIN + secrets.
+# pulls the CI-built image from GHCR (or builds locally with BUILD=1) and
+# restarts the containers. On first run it creates .env from the example and
+# stops so you can fill in DOMAIN + secrets.
+#
+# NOTE: normal production deploys are automatic — push/merge to `main` triggers
+# .github/workflows/vps-deploy.yml (build in CI -> GHCR -> SSH pull + restart).
+# This script is the manual/bootstrap path.
 #
 # Default: runs ONLY the app on 127.0.0.1:8080 (put it behind your host reverse
 # proxy — see deploy/nginx/). Set WITH_CADDY=1 to also start the bundled Caddy on
@@ -10,9 +15,11 @@
 set -euo pipefail
 
 REPO_URL="${REPO_URL:-https://github.com/mauricioabh/arbpulse.git}"
-APP_DIR="${APP_DIR:-/opt/arbpulse}"
+APP_DIR="${APP_DIR:-/root/projects/arbpulse}"
 BRANCH="${BRANCH:-main}"
 WITH_CADDY="${WITH_CADDY:-0}"
+# BUILD=1 builds the image locally instead of pulling from GHCR (fallback).
+BUILD="${BUILD:-0}"
 
 echo "==> Arb Pulse VPS deploy (branch: $BRANCH, dir: $APP_DIR)"
 
@@ -52,13 +59,22 @@ if [ ! -f .env ]; then
   exit 0
 fi
 
-# 4) Build + run
-if [ "$WITH_CADDY" = "1" ]; then
-  echo "==> Building and starting app + bundled Caddy (ports 80/443)..."
-  docker compose --profile caddy up -d --build
+# 4) Image: pull from GHCR (default) or build locally (BUILD=1)
+if [ "$BUILD" = "1" ]; then
+  echo "==> Building image locally..."
+  docker compose build app
 else
-  echo "==> Building and starting app only (127.0.0.1:8080)..."
-  docker compose up -d --build
+  echo "==> Pulling image from GHCR..."
+  docker compose pull app
+fi
+
+# 5) Run
+if [ "$WITH_CADDY" = "1" ]; then
+  echo "==> Starting app + bundled Caddy (ports 80/443)..."
+  docker compose --profile caddy up -d
+else
+  echo "==> Starting app only (127.0.0.1:8080)..."
+  docker compose up -d app
 fi
 
 echo "==> Waiting for health..."
diff --git a/deploy/docker-compose.yml b/deploy/docker-compose.yml
index b4cfeb4..60df6c1 100644
--- a/deploy/docker-compose.yml
+++ b/deploy/docker-compose.yml
@@ -12,10 +12,13 @@
 
 services:
   app:
+    # Normal flow: the image is built by CI (.github/workflows/vps-deploy.yml)
+    # and pulled from GHCR. `build:` remains for local/manual builds only
+    # (docker compose build app).
     build:
       context: ..
       dockerfile: Dockerfile
-    image: arbpulse:latest
+    image: ghcr.io/mauricioabh/arbpulse:latest
     container_name: arbpulse
     restart: unless-stopped
     env_file: