diff --git a/scripts/telegram-watcher.js b/scripts/telegram-watcher.js
index b018d0c..d02dc83 100644
--- a/scripts/telegram-watcher.js
+++ b/scripts/telegram-watcher.js
@@ -25,6 +25,7 @@ if (!DRY_RUN && (!BOT_TOKEN || !CHAT_ID)) {
 
 let prevSide = null;
 let lastSentAt = 0;
+let lastSentTs = null;
 
 async function send(text) {
   if (DRY_RUN) {
@@ -115,12 +116,17 @@ function watch() {
           return;
         }
         const [, , phase, strength] = data.rec.split(":");
+        const ts = data.row[data.hdr.indexOf("timestamp")];
         const flipped = side !== prevSide;
         const cooled = Date.now() - lastSentAt > COOLDOWN_MS;
-        if (flipped && cooled) {
-          const msg = buildMessage(data.hdr, data.row, side, phase, strength, getCurrentSlug());
+        const newRow = ts !== lastSentTs;
+        if (flipped && cooled && newRow) {
+          const slug = getCurrentSlug();
+          console.log("[watcher] slug for push:", slug);
+          const msg = buildMessage(data.hdr, data.row, side, phase, strength, slug);
           await send(msg);
           lastSentAt = Date.now();
+          lastSentTs = ts;
         }
         prevSide = side;
       } catch (e) {