diff --git a/.env.example b/.env.example
index 638970ec..1541a4ec 100644
--- a/.env.example
+++ b/.env.example
@@ -114,8 +114,9 @@ NEXT_PUBLIC_POLYWEATHER_DISABLE_EAGER_SUMMARIES=false
 # bypass Vercel Functions / Fluid Compute instead of going through Next.js API proxies.
 # Example: NEXT_PUBLIC_POLYWEATHER_API_BASE_URL=https://api.example.com
 NEXT_PUBLIC_POLYWEATHER_API_BASE_URL=
-# Set to "true" to enable app analytics event tracking (conversion funnel etc.)
-NEXT_PUBLIC_POLYWEATHER_APP_ANALYTICS=false
+# Set to "false" to disable app analytics event tracking (conversion funnel etc.)
+# Default: enabled. Only set this if you need to opt out.
+NEXT_PUBLIC_POLYWEATHER_APP_ANALYTICS=true
 
 ########################################
 # 7) Admin / Ops