diff --git a/frontend/app/layout.tsx b/frontend/app/layout.tsx
index fe24ccbf..c18cfc24 100644
--- a/frontend/app/layout.tsx
+++ b/frontend/app/layout.tsx
@@ -18,10 +18,47 @@ const jetbrainsMono = JetBrains_Mono({
 });
 
 export const metadata: Metadata = {
-  title: "PolyWeather | Weather Intelligence",
+  title: {
+    default: "PolyWeather | Institutional Weather Signal Intelligence",
+    template: "%s | PolyWeather",
+  },
   description:
-    "PolyWeather paid professional terminal for weather-signal intelligence, city decision cards, and subscription-only analytics.",
+    "PolyWeather is a paid professional weather-signal intelligence terminal with METAR evidence, DEB forecast blending, and AI decision cards. Real-time observations for 51 global cities.",
   manifest: "/site.webmanifest",
+  metadataBase: new URL("https://polyweather.top"),
+  alternates: {
+    canonical: "/",
+  },
+  openGraph: {
+    type: "website",
+    siteName: "PolyWeather",
+    title: "PolyWeather | Institutional Weather Signal Intelligence",
+    description:
+      "Paid professional weather-signal intelligence terminal. METAR evidence, DEB forecast blending, AI decision cards. 51 cities, real-time.",
+    url: "https://polyweather.top",
+    images: [
+      {
+        url: "/apple-touch-icon.png",
+        width: 180,
+        height: 180,
+        alt: "PolyWeather",
+      },
+    ],
+  },
+  twitter: {
+    card: "summary",
+    title: "PolyWeather | Weather Signal Intelligence",
+    description:
+      "Paid professional weather-signal intelligence terminal. 51 cities, real-time observations.",
+    images: ["/apple-touch-icon.png"],
+  },
+  robots: {
+    index: true,
+    follow: true,
+    "max-video-preview": -1,
+    "max-image-preview": "large",
+    "max-snippet": -1,
+  },
   icons: {
     icon: [
       { url: "/favicon.ico", type: "image/x-icon" },
diff --git a/frontend/app/page.tsx b/frontend/app/page.tsx
index f890c2bf..3ea56d6a 100644
--- a/frontend/app/page.tsx
+++ b/frontend/app/page.tsx
@@ -33,8 +33,29 @@ export default async function HomePage({
     const qs = usp.toString();
     redirect(`/auth/callback${qs ? `?${qs}` : ""}`);
   }
+  const jsonLd = {
+    "@context": "https://schema.org",
+    "@type": "WebApplication",
+    name: "PolyWeather",
+    description:
+      "Paid professional weather-signal intelligence terminal with METAR evidence, DEB forecast blending, and AI decision cards.",
+    url: "https://polyweather.top",
+    applicationCategory: "BusinessApplication",
+    operatingSystem: "Web",
+    offers: {
+      "@type": "Offer",
+      price: "10.00",
+      priceCurrency: "USD",
+      description: "Monthly subscription",
+    },
+  };
+
   return (
     <>
+      <script
+        type="application/ld+json"
+        dangerouslySetInnerHTML={{ __html: JSON.stringify(jsonLd) }}
+      />
       <PreloadTerminalData />
       <InstitutionalLandingPage />
     </>
diff --git a/frontend/app/robots.ts b/frontend/app/robots.ts
new file mode 100644
index 00000000..2e82707f
--- /dev/null
+++ b/frontend/app/robots.ts
@@ -0,0 +1,14 @@
+import type { MetadataRoute } from "next";
+
+export default function robots(): MetadataRoute.Robots {
+  return {
+    rules: [
+      {
+        userAgent: "*",
+        allow: "/",
+        disallow: ["/terminal/", "/account/", "/ops/", "/api/"],
+      },
+    ],
+    sitemap: "https://polyweather.top/sitemap.xml",
+  };
+}
diff --git a/frontend/app/sitemap.ts b/frontend/app/sitemap.ts
new file mode 100644
index 00000000..4fef5c14
--- /dev/null
+++ b/frontend/app/sitemap.ts
@@ -0,0 +1,20 @@
+import type { MetadataRoute } from "next";
+
+export default function sitemap(): MetadataRoute.Sitemap {
+  const baseUrl = "https://polyweather.top";
+
+  return [
+    {
+      url: baseUrl,
+      lastModified: new Date(),
+      changeFrequency: "weekly",
+      priority: 1.0,
+    },
+    {
+      url: `${baseUrl}/auth/login`,
+      lastModified: new Date(),
+      changeFrequency: "monthly",
+      priority: 0.6,
+    },
+  ];
+}